101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms eBook

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms eBook

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Description

…Friendly, accessible and engaging. It is easy to read and draws the reader in. – Ellis Jenkins, University of Glamorgan. Designed to help you study, “Management Accounting for Decision Makers” is praised for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of management accounting, with a strong practical emphasis and avoiding excessive technical detail. It has a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, providing the perfect grounding for the decision makers of the future. Features include: numerous activities and exercises enable you to constantly test your understanding and reinforce learning; lively and relevant examples from the real world demonstrate the practical application and value of concepts and techniques learnt; interactive ‘open-learning’ style is ideal for self-study; decision-making focus on the use of accounting information rather than the preparation is highly appropriate for business managers; full range of topical examples from the service sector, public sector and manufacturing industry; key terms, glossary and bulleted summaries are excellent revision aids. It is suitable for those studying an introductory course in management accounting, who are seeking an understanding of basic principles and underlying concepts without detailed technical knowledge. Author: Peter Atrill is a freelance academic and author working with leading institutions in the UK, Europe and SE Asia. He was previously Head of Business and Management at the University of Plymouth Business School. Eddie Mc Laney is Visiting Fellow in Accounting and Finance at the University of Plymouth. Read more…

Abstract: “…Friendly, accessible and engaging. It is easy to read and draws the reader in.” – Ellis Jenkins, University of Glamorgan. Designed to help you study, “Management Accounting for Decision Makers” is praised for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of management accounting, with a strong practical emphasis and avoiding excessive technical detail. It has a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, providing the perfect grounding for the decision makers of the future. Features include: numerous activities and exercises enable you to constantly test your understanding and reinforce learning; lively and relevant examples from the real world demonstrate the practical application and value of concepts and techniques learnt; interactive ‘open-learning’ style is ideal for self-study; decision-making focus on the use of accounting information rather than the preparation is highly appropriate for business managers; full range of topical examples from the service sector, public sector and manufacturing industry; key terms, glossary and bulleted summaries are excellent revision aids. It is suitable for those studying an introductory course in management accounting, who are seeking an understanding of basic principles and underlying concepts without detailed technical knowledge. Author: Peter Atrill is a freelance academic and author working with leading institutions in the UK, Europe and SE Asia. He was previously Head of Business and Management at the University of Plymouth Business School. Eddie Mc Laney is Visiting Fellow in Accounting and Finance at the University of Plymouth

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