Advertising and Consumer Citizenship: Gender, Images and Rights eBook

Advertising and Consumer Citizenship: Gender, Images and Rights eBook

$13.00

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Description

Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

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