Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) eBook

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) eBook

$11.00

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  • Quality: Full page, full content, high quality images, searchable text and you can print it.
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Description

From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.

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