Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) eBook

Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) eBook

$12.00

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Description

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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