Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) eBook

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) eBook

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Description

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) was written by Jean-Noel Kapferer with ISBN13: 9780749453497

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