Reputation Management: The Key to Successful Public Relations and Corporate Communications eBook

Reputation Management: The Key to Successful Public Relations and Corporate Communications eBook

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Description

This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions–analogous to Durkheim’s description of objects as totems.

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