The Global Public Relations Handbook: Theory, Research, and Practice (LEA’s Communication Series) eBook

The Global Public Relations Handbook: Theory, Research, and Practice (LEA’s Communication Series) eBook

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Description

With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what ‘good’ governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are.

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